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Lisa Sonnenklar
VP, National Sales
105 Madison Avenue., Suite 200
New York, NY 10016
Tel: (646) 710-2671 – Direct: (516) 965-3075
Email: lsonnenklar@sbscorporate.com

Dara M. Kalvort
Vice President Digital Sales & Strategy
Pablo Raúl Alarcón Media Center
7007 NW 77th Ave.
Medley, FL 33166
Tel: (786) 441-6901
Email: dkalvort@sbscorporate.com

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WSKQ FM

Website:

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FOR IMMEDIATE RELEASE
Contact: Jesus Salas Chief Content Officer EVP
Phone: 786-394-9000
Email: JSalas@sbsmiami.com

��������Ƶapp (SBS) Proudly Launches Its First Radio Station in Texas: KROI-FM La Ley 92.1 FM in Houston

Houston, TX – [12/20/2024]��– ������Ƶapp, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, proudly announces the launch of its first radio station in Texas:��La Ley 92.1 FM – La NUEVA emisora Que Manda en Houston – KROI-FM.��

With a focus on delivering top-quality Regional Mexican music and unparalleled entertainment,��La Ley 92.1��is set to redefine the radio experience for Houston’s vibrant Hispanic community.

Featuring��50,000 songs without commercials, La Ley 92.1 will highlight the biggest names in Regional Mexican music, including��Grupo Frontera, Carín León, Julión Álvarez, Banda MS, Intocable, and��Los Ángeles Azules, offering listeners a nonstop stream of hits and fan-favorite tracks.

The station’s mornings will soon be led by the legendary��Raúl Brindis, a beloved voice in Houston’s Hispanic community with over 30 years of on-air excellence. Known for his humor, energy, and deep connection to his audience, Brindis will bring a fresh and engaging morning show to��La Ley 92.1, promising a mix of laughter, music, and real-life stories that resonate with listeners.

“As we expand our footprint into Texas, we are thrilled to bring the SBS legacy to Houston with the launch of La Ley 92.1,” said Raul Alarcon Jr. SBS President, CEO and Chairman. “Houston’s diverse and dynamic Hispanic community deserves a station that is LIVE and hyper local which not only delivers exceptional music but also reflects their culture, pride, and traditions. With Raúl Brindis joining our team, we are confident that La Ley 92.1 will quickly become a favorite among listeners.”

La Ley 92.1 FM (KROI-FM HD1 Houston)��serves as a proud addition to SBS’s portfolio of top-performing stations in major U.S. Hispanic markets, including New York, Los Angeles, Miami, Chicago, San Francisco, Orlando, Tampa, and Puerto Rico. SBS also operates��AIRE Radio Networks, a national platform of over 290 affiliated stations reaching 95% of the U.S. Hispanic audience. Beyond radio, SBS owns MegaTV, produces live concerts and events, and offers digital platforms like��LaMusica��app��and��HitzMaker, furthering its commitment to delivering high-quality entertainment across multiple platforms.

SBS was founded in 1983 and has grown to become a pioneer in Spanish-language media, continually evolving to meet the needs of its audience. The launch of La Ley 92.1 marks a significant milestone in SBS’s mission to bring exceptional Hispanic entertainment to every corner of the United States.

Tune in to La Ley, La Ley, La Ley 92.1 FM – La NUEVA emisora Que Manda en Houston��for nonstop music, exclusive promotions, and the voice of the community. Follow us on social media for updates on Raúl Brindis’s upcoming debut and more exciting announcements.

Versión en Español

PARA DIFUSION INMEDIATA

Contact: Jesus Salas Chief Content Officer EVP
Phone: 786-394-9000
Email: JSalas@sbsmiami.com

������Ƶapp (SBS) se enorgullece en anunciar el lanzamiento de su primera estación en Texas: La Ley 92.1 FM en Houston

Houston, TX – 12/20/2024��– ������Ƶapp, Inc.��(SBS), la compañía líder en medios y entretenimiento hispano en los Estados Unidos, anuncia con orgullo el lanzamiento de su primera estación en Texas:��La Ley 92.1 FM – La NUEVA emisora Que Manda en Houston.

Con un enfoque en ofrecer música regional mexicana de la más alta calidad y entretenimiento inigualable,��La Ley 92.1��está lista para redefinir la experiencia radial para la vibrante comunidad hispana de Houston.

Con��50,000 canciones sin comerciales, La Ley 92.1 destacará a los nombres más grandes de la música regional mexicana, incluyendo��Grupo Frontera, Carín León, Julión Álvarez, Banda MS, Intocable, y��Los Ángeles Azules, ofreciendo a los oyentes una transmisión continua de éxitos y canciones favoritas.

Las mañanas estarán próximamente lideradas por el legendario��Raúl Brindis, una voz querida por la comunidad hispana de Houston con más de 30 años de excelencia en la radio. Conocido por su humor, energía y profunda conexión con su audiencia, Brindis traerá un programa matutino fresco y atractivo a��La Ley 92.1, prometiendo risas, música e historias de la vida real que conectan con los oyentes.

“Estamos emocionados de expandir nuestra presencia a Texas y llevar el legado de SBS a Houston con el lanzamiento de La Ley 92.1,” dijo Raul Alarcon Jr.��Presidente, CEO y Chairman de SBS.��“La diversa y dinámica comunidad hispana de Houston merece una estación que no solo ofrezca música excepcional, sino que también refleje su cultura local, orgullo y tradiciones. Con Raúl Brindis uniéndose a nuestro equipo, estamos seguros de que La Ley 92.1 rápidamente se convertirá en una favorita entre los oyentes.”

La Ley 92.1 FM (KROI-FM HD1 Houston)��es una orgullosa adición al portafolio de estaciones de SBS, que incluye mercados principales como Nueva York, Los Ángeles, Miami, Chicago, San Francisco, Orlando, Tampa y Puerto Rico. SBS también maneja��AIRE Radio Networks, una plataforma nacional con más de 290 estaciones afiliadas que alcanzan al 95% de la audiencia hispana en los EE. UU. Además, SBS es propietaria de��MegaTV, produce conciertos y eventos en vivo, y ofrece plataformas digitales como��LaMusica��y��HitzMaker, cumpliendo su compromiso de llevar entretenimiento de alta calidad a través de múltiples plataformas.

SBS fue fundada en 1983 y se ha convertido en pionera de los medios en español, evolucionando constantemente para satisfacer las necesidades de su audiencia. El lanzamiento de La Ley 92.1 marca un hito importante en la misión de SBS de llevar un entretenimiento hispano excepcional a cada rincón de los Estados Unidos.

Sintoniza La Ley, La Ley, La Ley 92.1 FM – La NUEVA emisora Que Manda en Houston��para música sin parar, promociones exclusivas y la voz de la comunidad. Síguenos en redes sociales para actualizaciones sobre el próximo debut de Raúl Brindis y más sorpresas emocionantes.

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As a pioneer in Spanish-language media, SBS has always been at the forefront of the evolution of Hispanic entertainment in the U.S. In this era of technological advancements and media convergence, SBS is poised to capitalize on its vast array of proprietary content across multiple platforms. Our unwavering commitment is to create exceptional, high-quality branded entertainment that resonates deeply with the Hispanic consumer. Our impressive growth on the web with LaMusica.com and the promising reception of our latest venture, the podcast initiative, are testament to SBS’ long-term strategy. By seamlessly delivering content through diverse channels, we not only maximize revenue but also extend the reach of our beloved brands. SBS remains steadfast in our leadership position in today’s dynamic and ever-expanding U.S. Hispanic market, and we are determined to continue pushing boundaries and shaping the future of Hispanic media.

Position Summary

������Ƶapp seeks a motivated and dynamic individual with exceptional creative skills to develop multi-platform solutions sales presentation decks.

Essential Duties and Responsibilities

• Maintains relationships and favorable contacts on a regular basis with current and potential advertising accounts.
• Prospects potential advertisers and develops sales strategies to acquire new business.
• Services and maintains existing accounts.
• Familiar with standard sales concepts, practices, and procedures within the sales field.
• Relies on experience and judgment to plan their sales strategy to accomplish assigned budgets.
• Performs a variety of tasks, such as filing, copying, and printing, scanning, using the fax, using computer terminal, typewriter, and other word processors, MS PowerPoint, MS Outlook, Integrated Radio System, Tapscan, Arbitron Maximazer, and e-mail.
• Responsible for completing and submitting fully executed Sales contracts on a timely basis to the Local Sales Manager, with all authorized signatures and corresponding approved insertion orders from advertisers. Assures data within insertion order agrees to that of the sales contract,
• Provides a new and revised sales contract for revisions, changes, or cancellations.
• Reviews contract confirmations and assures that the account has been created/input correctly as contracted, and that changes in client data or advertising schedule changes have been updated in the Wide Orbit system. Mails contract confirmation to clients and keeps a copy as support for their records.
• Provides copies of production orders on a timely basis to Copywriting/ Production and Continuity.
• Assures that, when necessary, any spots that need to be “made good” are followed up on accordingly and approved by the clients.
• Reviews the “Contract Verification Report” listing all bumped spots and assures each advertiser is being followed up with, so that revenues are not lost.
• Monitors the market stations to keep informed on what advertisers are active in the marketplace and targets those accounts as potential advertisers.
• Works under the general supervision of the Local Sales Manager.

Essential duties and responsibilities are those most important or most frequently performed duties.�� Employees will be required to perform other job-related duties as required.

Supervisory Responsibilities

• None

Minimum Requirements

• An Associate degree or its equivalent with 2-4 years of experience in Media Sales or in a related area with a high volume of sales.
• 1-3 years of media experience preferred.
• A wide degree of creativity and latitude is expected.
• Excellent organizational skills and discipline, as well as negotiating skills.
• Ability to create advertising proposals and exercise excellent presentation skills.
• Ample knowledge of radio broadcast sales tools, such as Arbitron rating numbers, Maximiser, Wide Orbit, and Tapscan, including the use of formulas in sales proposals and presentations.
• Proficiency in PowerPoint and Excel required.
• Creative and strategic thinker.
• Strong organizational skills, excellent command of verbal and written communication.
• Ability to prioritize and multitask under deadline pressures.
• Work well both independently and in a team environment.
• Bilingual Spanish/English preferred.
• Employment/education will be verified.
• Applicants must be currently authorized to work in the United States on a full-time basis.

In addition to meeting the minimum qualifications listed above, an individual must be able to perform each of the established essential functions to perform this job successfully.

Physical Requirements

Work involves exerting up to 20 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs may be defined as sedentary when walking and standing are required only occasionally, and all other sedentary criteria are met.

SBS is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Why work for SBS?

������Ƶapps (SBS) offers a unique and exciting opportunity to be part of the leading Hispanic-focused media company in the industry. By joining our team, you will become an integral part of shaping and influencing the landscape of Spanish-language broadcasting. We take pride in our rich heritage and commitment to serving the vibrant Hispanic community with compelling content and innovative programming. At SBS, you will be surrounded by a diverse and talented group of professionals who share a passion for media, creativity, and cultural connectivity. We foster a collaborative and inclusive work environment where your ideas and contributions are valued and recognized. With access to state-of-the-art facilities and cutting-edge technologies, you will have the tools to bring your ideas to life and create impactful experiences for our audience. Additionally, SBS provides ample opportunities for personal and professional growth, with ongoing learning and development programs designed to enhance your skills and advance your career. If you are seeking a dynamic and rewarding career in the world of Spanish-language broadcasting, SBS is the place to be. Join us and be part of a team that is making a difference in the lives of millions of people every day.

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